Hans van Heertum appointed Managing Director of Aspectra B.V to accelerate development of the company’s strategy

Berkel en Rodenrijs (The Netherlands), December 1, 2020 – Aspectra’s board announces the appointment of Hans van Heertum as Managing Director from December 1, 2020.

The year 2020 will go down in the history of Aspectra B.V. (formerly Alphatron Broadcast Electronics B.V.) as the year of major changes. As a direct result of COVID-19 and new insights in a world of social distancing and working remotely, it is the right time for Aspectra to grow.

In the early stage of the pandemic, shareholders came together to analyse the situation and discuss various scenarios. Despite the healthy financial situation, not knowing what COVID-19 would mean, action was taken almost immediately. The goal to further develop the already strong foundation of the organization and to prepare it for the world after COVID-19. The addition of Hans into the management team - consisting of both shareholders René van der Reiden and Thomas Raadgeep - is in line and a logical consequence of the course that has been set.

“I see enormous potential and would like to focus on the areas where I can make a difference for Aspectra. With a good feeling and conviction, I hand over the baton of Managing Director to Hans. With great pleasure and energy, I make the switch to International Sales Director within Aspectra B.V. A role that fits well with the experience I have gained in this company and market over the past 20 years” - says René van der Reiden.

As of December 1, Hans van Heertum will take office as Managing Director, giving shape to our renewed strategy. The aim for all Aspectra partners, is to use the available data and other resources, to ensure that we as a company are effective and efficient and can continue to grow, to benefit customers, suppliers & our people.


Expertise Hans van Heertum


After an initial start at the “Netherlands Film Academy, Amsterdam University of the Arts”, Hans successfully completed his IT studies at Fontys University. His career started at the telecom division of PTT (today’s KPN) with a focus on building organizations and services for mobile networks. In 2000 he migrated to a supplier role at Ericsson. As a services manager, he has brought clients successes in implementing new techniques such as 3G. Over the last 12 years, Hans has expanded his management experience with European and global customers at T-Systems. In his role as a connector with a very strong focus on positivity and collaboration, he has converted various teams and services together with his customers into win-win environments.