22 August 2016 - 28 February 2017 - General News
Alphatron Broadcast Electronics B.V. becomes Aspectra B.V.
A new name, but the company stays the same
Berkel en Rodenrijs, the Netherlands - Alphatron Broadcast Electronics B.V. is international distributor and manufacturer of camera related products for the professional video market. After a partial management buy-out last year December, Alphatron Broadcast Electronics separated from the Alphatron Group. As of per 22 August 2016 the company will continue its activities under the new name Aspectra B.V. “This name-change is a result of the wish to continue the company separately from the Alphatron Group. After being together for more than thirty years, the time was right to be on our own and to secure the continuity of our company for the years to come”, says John Raadgeep, Managing Director of Aspectra.
The company name will change, however the people behind Aspectra will remain. John continues: ”Performance, service level and the passion for the broadcast and film industry will stay the same in every single aspect. This new name is a better reflection of what we do and what we stand for.”
The new name and visual identity will be presented for the first time at the forthcoming IBC 2016 show, held between 9-13 September 2016 at the RAI in Amsterdam. “ We invite everyone to visit our booth (12 - B36) to see that the product ranges, brands and people, that are the driving forces behind the company, are still the same, ” John closes.